start with the formation of letters.
The weight the written word carries is enormous. Casual expressions are what make the impression. Know what message you want to impart and what it is that it should accomplish. Your prospects will read it, feel it, need it, and pay for it.
Orders and revenue come about through words. By intriguing and engaging people, you have the opportunity to enlighten them of your offer. Only thereafter can there be transactions and business deals.
It is your profit that is the only thing that is important to me. The content will accomplish its job of making things work exactly according to your envisioned plan. Alphabets are wonderworkers. And my copy will make money for you.